Marketing communication
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Marketing communication is important to have a clear, consistent, and effective communication.
How people are reading[edit]
- The first paragraph of a message is the most important, next to the title
- Not all people are reading the full article/message
- Once you loose people's attention, the rest of the message is lost
Structure of a good message[edit]
- title
- header / eye catcher (logo)
- first: the conclusion = what
- then: who, when, why, how, whom, consequences, background, environment, risks
- image, video, presentation
- footer, disclaimers
Other channels[edit]
- Audio (podcast)
- YouTube