Rebranding Strategy

Wikimedia rebranding

Since 2015 a rebranding strategy started as a proposal to rename the Wikimedia organisation and community into Wikipedia (something).

Risks

This is not necessarily a good idea, and can lead to:

• a lot (more) confusion
• legal exposure

Process

• 2019: initial idea
• 2020: review and decision
• ?: Opt-in for the Affiliates

Marketing

It is a good point to give more attention to Wikipedia, and to consider other applications like Wikimedia Commons, Wikibase, and Wikidata as modules.

External links

• Brand Network Facebook group

See also

• m:Communications/Wikimedia brands
• m:Communications/Wikimedia brands/2030 research and planning
• m:Communications/Wikimedia brands/2030 movement brand project/Naming convention proposals
• m:Communications/Wikimedia brands/2030 movement brand project/Naming convention proposals/Survey text
• m:Community open letter on renaming
• m:Wikimedia brand survey
• m:Brand Network

2020

• https://brandingwikipedia.org/2020/02/17/what-does-free-knowledge-mean-to-you/

2019

• m:Comments on the Rebranding Strategy (Affiliates meeting)

2016

• m:Wikimedia Legal Disclaimer